Owned the holiday season for CHANEL Fragrances with influencer engagement at CHANEL Wonderland. Designed organic, Instagrammable experiences for beauty influencers, resulting in 122 coverage pieces, S$568K PR value, and over 100x ROI, all through non-paid partnerships and social storytelling.

Transformed Lush’s Christmas campaign into a UGC-powered playground, inviting media and KOLs to create, play, and share. Sold out event in four days, generating 176 pieces of coverage, S$659K PR value, and 30M reach, fully driven by influencer excitement and content creation.

Fuelled excitement for 1664’s “Rue 1664” with paid and organic influencer partnerships. Curated French-inspired content and social activities, inviting over 100 KOLs/media for high-engagement UGC and online buzz around the premium beer experience.

Elevated store opening with the “Cabana” launch event, hosting influencers and media for engaging, Instagrammable experiences. 112 coverage pieces, 890K reach, and a successful blend of social content and in-person buzz helped drive brand momentum.

Drove buzz for a new skincare launch by engaging top-tier luxury beauty editors and creators in an intimate, ingredient-themed event. Supported by proactive social seeding, interviews, and ongoing influencer content, the launch achieved 5.3M reach and solidified the brand in Singapore’s beauty scene.

Revamped McLaren’s social media with a strategy-first approach, platform-tailored content, and a focus on community engagement. Achieved a 54% follower increase, 1.34% engagement rate, and positioned McLaren as a digital-first luxury brand for Singapore’s supercar fans.

Launched TUMI’s Razer collection with an in-store party tailored for influencers, gamers, and trendsetters. The result: a surge in user-generated content, 122 KOL/media guests, 210 coverage pieces, and 2.6B reach, establishing TUMI’s cool factor online and offline.

Amplified Singapore’s LIV Golf return with strategic influencer outreach, KOL hosting, and immersive social content. Combined organic and paid influencer efforts to secure 162 coverage pieces, 8.8M reach, and a 5.88% engagement rate, energising the sporting and lifestyle community.

Repositioned CQ as a lifestyle and entertainment hub through KOL engagement and influencer-driven content. Broad social buzz and event hosting landed 180 pieces of coverage and 67.7M reach, helping relaunch the precinct with a younger, engaged audience.

Combined branding and ongoing influencer engagement to launch Epi Dermatology’s social presence. Developed expert-led content, partnered with KOLs, and used SEO to grow awareness, delivering 25 coverage pieces, 15.3M reach, and a standout clinic profile.